Website Maintenance & Search Engine Optimization Proposal for AC Developments

Proposal Prepared by Jeffrey Brown at Web Asheville for:

Shawn Anderson
Anderson Construction
828-989-5938

Thank you for your interest in working with me on monthly maintenance and search engine optimization(SEO)for your website. It’s important to have a solid security update system in place. I have prepared the following 2-part proposal.

Monthly Maintenance Details:

• Website software Updates: Website Core WordPress updates, plug-in version updates, miscellaneous software updates. Fixing all bugs caused by updates.

• Security Issues: Follow any relevant security updates & recommendations. Updates to all WordPress version updates.

• Backups: Manual weekly backups as well as online backups via C-panel.

• Site Checkup: Monthly site checkups to ensure all features are being executed properly.

• Website speed optimization – constant website speed improvements which is a factor in search rankings

• Run monthly Malware Scans site-wide

• Website Database management: Having a clean WordPress database helps with making your site load faster. Junk data can be spam comments, settings from plugins that were uninstalled but not deleted, post revisions, and other data.

• Visual inspection. Inspect the website on different platforms each month. Doing this on major browsers including Firefox, Safari, and Chrome. This will monitor the problems with layout or formatting.

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Monthly Website Maintenance for Shawn Anderson

Monthly Cost: $125.00

Total: $125.00

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SEO Project Details:

On-Page SEO

To elevate Anderson Construction’s online presence and drive targeted traffic to its mountain real estate construction offerings in Asheville, North Carolina, Web Asheville will begin with a comprehensive on-page SEO strategy. This will involve optimizing website content, meta descriptions, title tags, and headers with relevant keywords that potential buyers are likely to use. Additionally, we’ll ensure that all property listings are enriched with unique, high-quality descriptions and images, which not only enhance user engagement but also improve search engine rankings. By incorporating local SEO practices, such as creating and optimizing a Google My Business profile and including Asheville-specific keywords, we will target users searching for luxury mountain homes in this specific region.

Technical SEO

Technical SEO is critical to ensure Anderson Construction’s website is easily crawlable and indexable by search engines. Web Asheville will conduct a thorough audit to identify and fix any technical issues, such as broken links, slow loading times, or mobile usability problems. We’ll implement structured data (schema markup) to help search engines understand the content better and improve the visibility of property listings in search results. Furthermore, we’ll ensure the website has an XML sitemap and a robots.txt file configured correctly, enhancing the overall site architecture and navigation, which are essential for both search engines and user experience.

Off-Page SEO and Link Building

Building a strong backlink profile is essential for improving domain authority and search engine rankings. Web Asheville will engage in a targeted off-page SEO strategy that includes acquiring high-quality backlinks from reputable websites, real estate blogs, and local business directories.

In conclusion, Web Asheville’s comprehensive SEO strategy for Anderson Construction will cover all critical aspects of SEO, including on-page, technical, and off-page elements, to enhance search engine rankings, and drive targeted traffic.